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DSTV Competitor, Top TV, Starts Today

Worker’s Day [Labour Day]

Today marks the day that MultiChoice and DStv finally gets a competitor, in TopTV.
On Digital Media, which launched TopTV, a new pay-TV station, offers decoders, hardware installation, and channel bouquets at cheaper prices than MultiChoice [which some refer to as “MonoChoice” - until today anyway].

And of all people, Al Gore’s production company, Current TV, will supply content for TopTV.
“Competition forces organisations to re-think their business models. This is what makes the launch of TopTV so important for South Africa.”
I’ve read that TopTV is going to offer channels like Kerrang!, Discover Science, and Fox Movies – which DStv doesn’t, as far as I know, seeing as I have DStv.

MultiChoice has reacted to all this by dropping some of their bouquet prices as well – as low as R20 for the most basic setup. MultiChoice has denied that its doing this because of the TopTV threat, instead offering an explanation: it’s because of the 2010 World Cup, which starts in about forty days.

Jackie Rakitla, general manager at MultiChoice said:
“The improvement of our DStv offering is ongoing  and we always look for opportunities to improve our services. We want to give our subscribers more value and choice We would like to contribute to the experience [of the World Cup] by providing access to great sporting entertainment.”
Nice save.
Competition is good – don’t you think?

Source: War erupts over pay-TV [Weekend Argus]


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